Me SpEaKiN...naah.. blaberin

p.s.: I am approximately in a state of numbness; thghts in article might not be coherent or relevant. Some excerpts from a chat with a Chinese friend on campus added. Pls , if u r senti and feely types read ahead with the responsibility of risk on urselves..

The market place today is more crowded, faster changing and more fiercely competitive than at any time in the history. But what are we doing in an IIM going through the same EOQ, ZERO INVENTORY, JIT etc….has operation management not grown?? If it is @ the stand still, is it because of our outlook??? or is it really the end for any more development possible?? Who knows???, not me, until I HIT the industry.

Or is it marketing just the 4-pee’s for product, 7 pee’s or 8-pee’s …mebbe marketing pee’s 8 times on students like us… or will some more new pee’s will attack the literature in future ?? For services??? The 6^th pee in the services – people, is this not a part of product itself?? Thus, are we taught in our classes!! Mighty dirty classes!!!!!For the new gen reading this, 8,7 & 4 pee’s are the factors which has to be taken care of while introducing or maintaining the present product/perception or changing the product/perception of an offering. N @ this range (21-26) of ages entering IIM’s , are we not being imprinted that marketing can PEE 8 times only.. nva more than that . we try to fix wot eva we know, observe, listen, see, hear in this 8 pee boundary. Isn’t it??? and in our present educational system, we are learning from our experiences, old dependable experiences. Good !! very good, but smbdy scoring 99% in our curriculum, where does he/she stand in the real business environment??? Rt @ the point zero(time when he finished his IIM education) , n with tons of jargon knowledge, he/she would for sure forget that he/she is a manager cum beggar in the market. Living @ the pity of customers are businesses these days, how long will this manager stay?? N where? Palatial bungalows or road side shacks. Question to be asked? But to whom? I aint wasting my time for no worthless body in this world.

Industrial manufacturing is witnessing an intensification of the race for market dominance, the life cycles of the product are shortening; zero defects is becoming the goal of quality, new machine technology is being introduced each year and systems to control production replace other at an unprecedented rate. Customers pay 41% more on beverages in a restaurant with slow beat music than fast beat music (source: Ronald E millman, “using background music to affect the behavior of shoppers), so y not every business has this slow music shit??? Y not fillet o fish of McDonalds not popular in india?? It surely doesn’t contain any beef.

Sometimes I think, what was once relatively gradual change has in recent years turned into a race of exponentially increasing intensity. Each improvement does of course buy some precious time, but the race in the market is continues relentlessly; and the time bought by any one improvement becomes shorter. Indeed, the only way to secure and improve one’s competitive position today is by instituting a process of ongoing improvement. By improvement I mean radical improvement, not just copy pasting the products/services from America or developed countries. In absence of such continuous improvement process, the many improvements needed are certain to be sporadic and fragmented wasting a great deal of energy, time and resources.

I believe wot is required is the process which will, at any moment, Identify clearly the area where an improvement will yield the maximum long term global impact.

This process must enable an organization/person to achieve the maximum gain from such improvements, while simultaneously helping it to identify the area where the next improvement is needed and to quantify the impact.

Since experience of how to implement such a process is both rare and badly , I donno wot , but the root cause is resistance. !!! resistance, to accept, resistance to change, resistance to learn something unnatural or abnormal.

Although this resistance may take different forms in various systems/persons/environments etc, but the fact remains that in order to achieve the goal of introducing a process of ongoing improvement one has to accept and deal with the root cause of this reaction.

There is in fact nothing stronger n more resistant to change than, resistance to appreciate it. This may come from our own typical Indian culture of risk averseness, where people with high risk liking are called “weird, smart ass, American, n wot not” who cares?

Should I ??? I repeat “ 2^nd para last line”

Yet our deeply rooted, almost instinctive tendency to reject changes makes the introduction of such a process extremely difficult, if not impossible. Change is opposed, from wherever it may come, not because the change itself is ill conceived, but simple because it’s a CHANGE. Change from the normal, sometimes called abnormal, psychic, weird, fuck ass, smart ass, crap, n likes. While one can crush opposition to change and make others more clear about personality / ideas/ thghts/ interests, abilitites etc , this approach is trying and time consuming effort even when successful. But again I repeat “ para 2 last line”.

Thanks …

junta janardhan, jinki bajaye duniya danadan!!!!!!